What You Can and Can't Do With the Data

Gogo is very protective of users privacy and making sure that there's never any way that an outside resarcher would be able to narrow down searches to particular person. You can break things down based on time, include it minute by minute data. What you can't do with the data is ny individual level analysis. And also, gogal has a privacy threshold. So if the absolute numbers of searches for a particular term in a particular area are not high enough, they won't show you any information because that might reveal who the individual is.