Finding Our Way cover image

36: The Chief Design Officer as Corporate Executive (ft. Jehad Affoneh)

Finding Our Way

CHAPTER

Design Leadership - I Own the Experience Strategy

The strategy has two pieces to it here is how we think of experience as toast which impacts every single person's job in R&D. Here are very specific projects that I'm accountable for that will lead experience on product customer and into an experience. And then there're the specific two or three product leverages that we think our experience is a very important piece but also tracked by metrics. The timeline is 2023 so what you're explaining feels quite mature quite robust. But my sense is most of the design leaders that I know and work with wouldn't know how to build a strategy like this right because they're not thinking about things always from that business lens or have that understanding.

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