313 - It's Not Brand vs. Demand, It's Create Demand & Capture Demand | TikTok Live x10
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Re Targeting
Facebook has taken away a lot of different targeting options, so i think natively, you might be restricted to re targeting without a targeting tool. You could take the re targeting audience, or you could look at us. Facebook is an interesting channel right now because ad dollars have pushed far away from facebook. I think the move here is to be present in dark social.
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