How to Use Kickstarter to Model the Lean Philosophy

You really want to get to your 100% level really within the first couple of days because it's really the popularity bias. People want to invest and be part in something that's popular. So like if you need $5,000, maybe you actually put it at $2,000 so that way you get up there much quicker. And anyone who is out there thinking about having a Kickstarter, it's absolutely about getting to your goal as quick as possible.