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2min chapter
Clickbait’s destructive legacy
The Gray Area with Sean Illing
The Psychology of Social Media
When I got to Buzzfeed in 2012, our slogan was no haters. That was partly because John had seen social media coming almost before anybody else and built a media company that was to sort of in position to ride this wave of social media. And his theory was fundamentally and it was truer than it sounds now in a way but that people would share things that reflected well in them. So they both create these sort of monsters.
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