The Emotional Impact of Immersive Live Entertainment

Multimedia show director Willie Williams has helped redefine live entertainment in collaboration with artists ranging from David Bowie to The Rolling Stones. He gives a behind-the-scenes look at his recent epic undertaking — designing and directing the rock band U2’s 40-night residency at the Sphere in Las Vegas, a blend of cutting-edge technology and imaginative visual storytelling — and shares what it takes to create unforgettable experiences that foster connection.

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