EP 3: $36M from Facebook Ads with the giant, Kyree Oliver
Online Course Empires
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How to Make Instagram Ads Work for You
I think it's probably because of the short impulsive buy, right? Like they're just flicking through stories. Or attention as opposed to on Facebook, you can send them to a half hour long video and they got to watch it. What's the craziest, like video image thing that is just surprising? You're like, ah, this is not going to work at all. And then you're like, what the hell? It's just going off. I still to this day think it was the worst ad in the world, but we hit the right audience with it. They loved it. Average watch time was like 43 minutes or something like that. Un Unreal.
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