Humans of Martech cover image

170: Keith Jones: OpenAI’s Head of GTM systems on building judgement with ghost stories, buying martech with cognitive extraction and why data dictionaries prevail

Humans of Martech

00:00

Strategic AI Integration in Marketing

This chapter explores the thoughtful use of AI in marketing and sales, stressing the need for a clear strategy and robust data infrastructure before implementation. It discusses the significance of a hands-on, iterative approach to problem-solving, along with the value of learning from failures. Additionally, the conversation examines the shifting landscape of SaaS and Martech influenced by AI, predicting a future where AI could redefine management practices.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app