SaaStr 721: How Revenue Leaders at Box, Calendly, and Lattice Scaled From $0 to $100M+ and Beyond
Mark Roberge, SaaStr fan-favorite and Co-Founder and Managing Director of Stage 2 Capital brought together some of the top CROs in SaaS during the SaaStr Annual to share some of their greatest learnings and pivotal moments leading some of the Cloud 100 SaaS companies.
Dini Mehta, former CRO at Lattice, Kate Ahlering, CRO at Calendly, and Mark Wayland, CRO at Box, share their stories and offer advice to founders on:
- How do you define and refine an ICP?
- Can you start and stop a PLG motion?
- What should you look for in an Enterprise rep vs. a Mid-Market rep?
- How do you diagnose and solve churn?
- How should you handle presenting challenges to your C-suite team when you’ve just joined the company?
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