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The scandal sinking an Oscars campaign

The Global Story

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Public Relations and Film Awards

This chapter explores the influence of public relations controversies on film award campaigns, using examples like 'The Birth of a Nation' and 'Green Book' to illustrate the potential fallout from negative publicity. It examines the complexities of Oscars voting, the role of social media in shaping perceptions of emerging actors, and the ways production companies navigate shifting narratives. The discussion emphasizes the delicate balance between individual actions and a film's artistic merit in the competitive landscape of awards season.

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