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Rising Twitter Traffic & UK Gender Guidance | 12.22.23

Morning Wire

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Traffic Surge on X: A Social Media Shift

This chapter explores a recent report revealing a surprising 22% increase in traffic on X, the platform formerly known as Twitter, following Elon Musk's acquisition. It examines the effects of rebranding, changes to content moderation policies, and the introduction of new paid tiers, all of which are reshaping user engagement and advertiser dynamics.

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