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Office Hours: The Paradox of Choice, Dating Advice, and the Value of an MBA for Entrepreneurs
The Prof G Pod with Scott Galloway
Trader Joes
Trader joes has gone all vertical. About 80 % of its inventory is private label, and it has fewer skews. I think they've just set the tone for so many great trends in marketing. Tot as: The biggest mistake we make in marketing is believing that choice is a good thing. It's not.
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