Trader joes has gone all vertical. About 80 % of its inventory is private label, and it has fewer skews. I think they've just set the tone for so many great trends in marketing. Tot as: The biggest mistake we make in marketing is believing that choice is a good thing. It's not.
We're revisiting some of our favorite questions and answers from past episodes. Scott answers a question about how Trader Joe’s has succeeded without offering delivery or online shopping. He then gives dating advice to the young and single in an era of dating apps, and offers his thoughts on why business school is still worth it, even if you just want to work for yourself.
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