Metal Labels

We're rolling them out piece by piece I would say the first first public interaction with this will be in the fall. We've heard from hundreds of groups at this point who all write in with some version of like I think I'm a metal label question mark. It's quite an unknown quantity and to go on the world in 2022 and saying let's look at labels again in a fresh way is like not the plot twist I think anyone was looking for but when you think about what are what are effective tools for creative people to collaborate there aren't a lot of them, he says.