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41. How to Start an Online Business (And Grow It to $20M+/Month)

The UpFlip Podcast

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PetMed Express - What's the Average Ad Spend in a Month?

The typical advertising budget in a given month for PetMed Express is about $30 million. And I've actually seen streaming become a more important part of our media mix, whether it's connected TV or just straight streaming to the level almost where I'd see it work. Google is always kind of the conversion at the back of the store. It's always the mainstay. We're always the fastest at trying whatever is new for any ad platform.

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