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PESO Update with Gini Dietrich
Marketing Over Coffee Marketing Podcast
Is Peso the First Choice?
It depends on the organizational goals, right? I mean, there are some instances where you would start with paid if you're trying to sell widgets in the next two weeks and sell out of Target. But for the most part, especially if you're using peso from a comms perspective, it really is your building bot leadership authority and reputation. We have another comment. Our company is charmed by Bernie in the background. Oh, that's a it looked like an eagle. Oh, no, it's Bernie. He has the reasons and everything. And he's masked up. That's handmade too. That's not purchase. That's bespoke. You can get your own Bernie
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