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How To Save News Media From Our Tech Overlords

CANADALAND

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The Impact of Context Ads on Podcasting

In the research, we see that context ads underperform targeting by behavior by about 5%. All of this technology of hyper targeting and everything that they've come up with for surveillance advertising gives a 5% advantage. There is a huge movement to introduce into podcasting the same ad dynamics that exist with display ads on the web.

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