14min chapter

How I Built This with Guy Raz cover image

Advice Line with Lara Merriken of LÄRABAR

How I Built This with Guy Raz

CHAPTER

Authenticity in Skincare Innovation

In this chapter, the co-founder of Joy Breeders shares their journey of creating a toxin-free skincare brand inspired by a loved one's skin condition. They discuss the importance of maintaining authenticity while scaling their business and the deep emotional connections customers have with their products. The conversation highlights strategic growth approaches and the significance of product quality over personal branding in building a successful niche brand.

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