Leader of the package: Amazon turns 30
The Intelligence from The Economist
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The Rise of Amazon: From Kadabra to a $2 Trillion Giant
This chapter delves into the inception of Amazon as a startup named Kadabra in 1994, its evolution under Jeff Bezos, and its growth into a diversified behemoth with a market value exceeding $2 trillion. It examines the factors contributing to Amazon's success, focusing on customer obsession, innovation, and strategic investments, while also addressing challenges like workforce conditions, market risks, and the integration of its business units.
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