ethan: When you're good at something, fine people that you would love to work for and love to work with. And reach out to them and say, listen, you shouldn't trust me right now, because i've given you no reason to trust me. I haven't done anything for you yet. So i want to develop that trust. Give me the opportunity to do what my area of genius is. Let me just go forth with my zone of fire for you for free, and let me produce. If i do, then we can talk down the road what it would look like for us to partner up on a more consistent basis. Then guess what? You're over delivering
Ethan Sigmon is the founder of Opesta, a Facebook Messenger automation software. Prior to founding Opesta, he built a 7-Figure Facebook Ads Agency where he has generated tens of millions in sales through Facebook ads.
Top 3 Value Bombs:
1. When you’re running an effective ad, you want to be testing one variable at a time so you’ll know exactly what difference that variable makes.
2. The Shotgun technique: Create as many ads as you can with as many different creatives and as many different copy types, and; then test to as many different audiences as possible. You'll figure out what works really fast!
3. Everything you do should have a system and a process.
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