The Paradox of Relationships

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I think people in general feel the problem I'm trying to address within themselves as they were not understood in a situation. What's getting in the way though is that they're too much in their own heads and they aren't good at getting out of their head into the head of the other person, understanding what's really going on. And then being able to then share whatever information is most relevant. So you target market then is people in relationships, right? Yep, that's true.

Have you ever wondered why there are so many massive flops in business? How many products and services are launched and then almost immediately forgotten? How can companies spend millions and sometimes billions of dollars to produce something that customers ultimately say is not for them? Today I've invited Tony Ulwick, one of the fathers of the Jobs-to-be-Done theory, to help us understand this phenomenon. This is part one of a two part interview, so tune in for part two next week!

Learn more from Tony here: https://strategyn.com/tony-ulwick/

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