
Managing Agency KPI's with Revenue River's Amber Kemmis
Agency Journey
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Client Engagement and Agency Dynamics
This chapter explores the intricacies of client engagement and project initiation in an agency, highlighting the transition from discovery projects to retainers. It emphasizes the critical role of account managers in identifying operational challenges and the importance of effective data management for tracking profitability. Additionally, the chapter addresses the complexities of recruiting and retaining talent within the agency during challenging work environments.
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