Career Development in SEO -- Craig Harkins // CoStar
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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What Are the Challenges in the SEO World?
As director of SEO at apartments.com, I've got to build the SEO team and content team that support each other. And we've actually added on UX writing into our content team, just because words matter, content matters. So there's a lot of integration points with good micro copy, good page headings to how Google works. No doubt. Having those unified goals is like the recipe for success in the collaboration and that matrix.
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