What Shore and Others Lack Is a Theory of Attention and Media

Sotat: The democratic party is running around saying a bunch of things that are fundamentally not popular among the voters they need to win. He says if you have a popular view that will also go viral in the electorate, you should talk about it. Sotat: You want those messages to be popular, but you also need to control the agenda. It's true that medica prescription drug pricing poles really well, and democrats run on it  but it also actualy doesn't get you much attention.