In episode #2636, We discuss how Google and Meta are using AI to make advertising easier and more effective. We highlight features such as Performance Max and Advantage Plus that automate campaigns and optimize ads for better ROI. We also mention responsive search ads and the use of AI to create unique images and headlines. We underscore the importance of embracing AI in marketing, to stay ahead in the industry.
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
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(00:00) Today’s topic: How Google and Meta Are Using AI To Make Ads Easier For You
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(00:21) Performance Max and Advantage Plus as AI-driven ad campaigns
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(01:31) Google's AI tools for generating image variations and improving ad performance
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(02:00) The shift from manual optimization to letting machines learn
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(03:22) Google's focus on unique images and headlines
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(04:02) The importance of standing out and avoiding duplication
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(04:55) The incentives of Google and Meta to improve AI features
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(05:25) The need to embrace AI for future marketing success
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(05:40) Meta's image expansion and text variations
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(05:41) That’s it for today! Don’t forget to rate, review, and subscribe!
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