3min chapter

Outbound Squad cover image

How to sell to CISOs and security professionals

Outbound Squad

CHAPTER

What Are You Finding to Be More Effective in Prospecting?

"The first thing you need to know is they don't want to be called, okay? You need to acknowledge that," he says. "I'm all about increasing the target that we shoot at because it's a moving target,. If I can increase it even by an inch in the diameter, I just made the chance of this call call to be better."

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