2min chapter

The Startup Chat with Steli and Hiten cover image

343: Knowing Who You Really Are as an Entrepreneur

The Startup Chat with Steli and Hiten

CHAPTER

Why Do We Want to Go After Designers?

It's understanding your customer, but it's also about understanding yourself. Let's say build a product for designers, and you're not a designer or incredibly visual person. That's the moment where you need to ask yourself, why do we even want to go after designers? What qualifies us to offer something of value to these people? Oftentimes i don't find that questioned.

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