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TikTok Made Me Buy It: Inside TikTok Shop
Big Take
The Journey of TikTok Shop: From Southeast Asia to Western Markets
4min Snip
00:00
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This chapter explores the origins of TikTok Shop in Southeast Asia, its expansion to Western markets, and the challenges faced. It discusses live stream shopping, TikTok's e-commerce strategy, revenue-sharing model, and features an interview with a vendor sharing their experience.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode