Snap Crackle and Every Little Helps - the language of food advertising
Word of Mouth
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The Power of Three
The magic number is three. The consumer is more likely to remember three words than if you say four or five, unless you use literary technique. If you can get your proposition down to three words, it's far more effective. So taste the difference. Reliability, AA, the fourth emergency service. Innovators. These are all examples of where brands are trying to own a territory.
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