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442 Do It! Selling by David Newman

The Marketing Book Podcast

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How to Be a Successful Speaker

Newman: Every time an author who's written a book and has been on the marketing podcast, this is without exception, their books are always excellent. He says Jay Baer once said he doesn't write a book until after 25 presentations because he needs to keep improving it. Joey Coleman told me that he went into the sound studio and just spoke the book for 12 hours before they transcribed it as his first draft. Newman: The speakers have such a good sense of the audience, of the timing and the pacing and keeping things moving along.

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