The Bitcoin Treasuries Podcast with Tim Kotzman cover image

Authenticity and The Future of Bitcoin Treasuries with Jeff Park and Julie Moulard

The Bitcoin Treasuries Podcast with Tim Kotzman

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Navigating Authenticity in Bitcoin Treasury Companies

This chapter examines how Bitcoin treasury companies can achieve authenticity by aligning with established brand strategies, using examples like Coke. It further explores the identity challenges these companies face during their transition, emphasizing the need for transparency and collaboration in a rapidly evolving landscape.

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