There's a huge issue, i think, right now, with algarisms and the way they work. We're constantly a b testing everything - don't get me wrong, it's like everything. And one of my favourite things, if you ab test everything, you ultimately end up wit he pawn side that you just constantly go all the way down there. Then it's that balance of steve jobs versus the let ta, the alternative. I learned in a book by willstore that one of the things that drove jobs to come up with a tablet computer was his wife was best friends with a woman who was married to a microsogy Who was just a general ass.
Description:George Mack is a creator who writes about the intersection of mental models, marketing, and technological tools and tactics. His marketing agency “Multiply” has helped grow some of the fasted growing businesses in the world backed by VCs like Stripe, YC, Sequoia, and LVMH.
Show Notes:
- Specific knowledge and technology
- Rise of TikTok
- Bringing people closer to tech
- Regulation slowing down tech innovation
- High agency filters
- A self-made teenage billionaire?
- New forms of education
- Word of mouth 2.0
- The best marketer doesn’t look like a marketer
- Elon’s 21 second pause
- Optimizing for luck
- The smart friend razor
- Superpower in being weird
- How to build a porn site
- Assess others to assess yourself
- The issue with personality tests
- Advice to the young
Books Mentioned:
- Zero to One; by Peter Thiel
- Tao Te Ching; by Lao Tzu
- The Bhagavad Gita