#22 How To Turn Down A Billion Dollars: The Snapchat Story
Founders
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The Importance of Ephemerality in Conversation
Snapchat discards content to focus on the feeling that content brings to you, not the way the content looks. Snapchat sets expectation around conversation that mirror expectations we have when we're talking in person. That's what Snapchat is all about, talking through content, not around it, with friends, not strangers. The selfie makes sense as the fundamental unit of communication because it marks the transition between digital media as self-expression and digital media as communication.
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