How Data Service Providers Demonstrate Better ROI From Their Data?

A lot of companies forego buying external data because they just don't understand what the ROI will be. How can data company demonstrate ROI better from their data? Data on its own doesn't have any ROI. It's like an ingredient. What we always say or what we see, very successful data service companies do is they attach their data very clearly to use cases and then promote this a lot with the use case.

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