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MCoBeauty CMO Meridith Rojas: 'Dupes democratize beauty'

The Glossy Beauty Podcast

CHAPTER

Harnessing User-Generated Content in Marketing

This chapter explores the strategic use of user-generated content (UGC) in digital marketing, emphasizing the importance of collaborating with creators who authentically connect with brands. The discussion includes insights on nurturing these relationships while balancing structured tactics with creative experimentation. Additionally, it highlights a campaign that redefines luxury, making it relatable and accessible through impactful collaborations.

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