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36. Can a machine be creative? with Perry Nightingale

Future Proof

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Are You a Prisoner?

Think justice s of an interesting example, to take it out of advertising for a second. A system called hart thatthit was a product in the us for using a to determine if someone is likely to offend. It understands information abat way you grew up what your past deffence was and so on. But then there's elgarhythmic bias that can creep in based on training data or those sorts of things. How do we get m ground breaking campaigns that move the needle for our clients and still get this amazing efficiency and scale from our machines?

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