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Episode 60: Lessons Learned in Implementing Community Management Metrics

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Community Management - How Do We Get Them to Understand Their Role?

Everybody has a community. And one thing that i've been spending time thinking about is, so how do we get them to understand their role in this? I feel like, kind of going back to bryan's comet as well, we are looking back at this dustry having exploded,. But the reality is that hasn't really been the case. We still have businesses who have never actually heard the term measurement marketing until like, a year, maybe two years ago. Now we're asking them to do more complex, more satellite to their services kind of industry, in community management. How exactly are we going to bring them back into that discussion?We can't just say, ha, we

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