10min chapter

Because Language - a podcast about linguistics, the science of language. cover image

107: Linguaphile (with Julie Sedivy and Matt Spike)

Because Language - a podcast about linguistics, the science of language.

CHAPTER

The Evolution of Search: From 'Google' to TikTok

This chapter examines how brand names, such as 'Band-Aid' and 'Google', have evolved into generic terms and the generational shifts in search habits. The discussion highlights the move from traditional Google searches to platforms like TikTok among younger users, emphasizing the strengths and weaknesses of each method. The authors also critique Google's changing priorities and the implications for search reliability and user experience in an AI-driven landscape.

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