Base assumption: customers don't care about us

PULL (Project-Unavoidable-Looking for options-encountering Limitation) is the key concept that founders need to understand to sell and find PMF. 

Rob has refreshed his definitions and this conversation dives into topics like:

• Defining PULL (when customers "rip a product out of your hands")
• How to use PULL in sales calls
• SUPER common misconceptions about customer demand (e.g., desire for a product, pain points)
• Understanding customers' to-do list...and a bunch more stuff.

Post: The PULL framework, in detail

Links

• Rob's Substack: The Physics of Startups 
• AI Rob waitlist: https://robsnyder.org/ai-rob
• Work with Rob 1:1: https://www.robsnyder.org 
• Get The Power of PULL: Amazon (https://amzn.to/48KC1yv), Barnes & Noble: (https://bit.ly/4dyMTSv)
• Connect with Rob on LinkedIn: https://www.linkedin.com/in/rsnyder1/