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The Wealth of Nations and the Theory of Moral Sentiments
The wealth of nations lays out a theory about why competition is good. Adam smith argued that there were four components you needed to make markets effective. People did not have equal access to the markets because powerful cartels on wall street and the city of london who were running the show. There hasn't been a shared moral framework, or even one could argue a legal and ethical framework,. essentially putting what's been happening in business and finance into wider social context.