How to Build a Lead Magnet

The first step is to create an email list in float Ask. Then from there, you need to actually get people on to that email list. You can also do things like pop ups if you want to embed it over onto your website. And at the end of a lead magnet, I include a special offer for those who download it. It's kind of like a hidden product, which is fun because only the people who download it have access to that for you.