We are ONE WEEK AWAY from the release of my first course: Crafting an Authentic Customer Testimonial. This course will train you on the foundation of brand storytelling, and teach you my Emmy-winning formula.
Register here: https://brycemcnabb.com/course
In this episode, I’m giving you a sneak peak into the course. Because it's not the process and steps alone that will make you a great storyteller. It's the mindset from which you carry out the process.
The attitude from which you do the work, that's what will truly set your stories apart.
Without the right mindset, you won't dig for the meaning required to raise your story to the next level. And without the right mindset, you won't be able to establish the trust you need to tell these stories. Whether that be trust from your team, clients, leadership, or the story subjects themselves.
You’ll Learn
The role of the storyteller is that of a servant and shepherd.
The responsibility of the brand storyteller is to be a source of blessing and honor.
The concept of Planned Authenticity
Stories are tools of empathy & understanding
Marketing is relationship building at scale.
You must reward the audience for their attention.
Life is based on cycles.
CONNECT WITH BRYCE AT STORYTELLIGENT
Turn Strangers Into Advocates [FREE Guidebook]
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