Inside India’s ₹4,000 Cr Protein Boom: A Deep Dive with MuscleBlaze Founder Sameer Maheshwari
ASYMMETRIC
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Navigating Brand Evolution
This chapter focuses on the journey of transforming an online pharmacy into a successful house of brands, detailing challenges and strategic pivots in the nutrition market. It emphasizes the critical need for brand differentiation and the importance of aligning product offerings with consumer expectations in a competitive e-commerce landscape. The discussion also contrasts the long-term branding strategies of established companies with the immediate-focus tactics of newer market entrants.
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