4min chapter

Marketecture: Get Smart. Fast. cover image

Episode 95: Randall Rothenberg, former head of the IAB

Marketecture: Get Smart. Fast.

CHAPTER

Intro

This chapter features a discussion with a key player in the digital advertising sector, exploring their influential role in the Interactive Advertising Bureau (IAB). It covers the evolution of digital advertising, current industry challenges, and the speaker's reflections on their career as they approach retirement.

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