The chapter explores the historical shift in pricing strategies from negotiating prices in-store to AI-driven personalized pricing online, using examples from companies like McDonald's and Walmart. It also delves into Tesla's recent earnings report, discussing their focus on cutting costs, investments in AI, and the transformation from a car company to a tech company under Elon Musk's leadership, alongside Alphabet's profitability and challenges in investments like Waymo and NBA rights bidding war implications.

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