This week, Newslaundry’s Abhinandan Sekhri, Manisha Pande, Jayashree Arunachalam and Anand Vardhan are joined by advertising guru and columnist Santosh Desai and multimedia artist Anurag Minus Verma.
On the impact of political advertisements, Santosh says it has “never” been a significant player, as ads “simply fail” to reach an audience “beyond a certain comfort zone”. Anurag says influencer and meme marketing agencies instead have become “very important” in communication strategies.
The conversation moves to the elections in Uttar Pradesh’s Amethi and Rae Bareli. Manisha, who reported from the two constituencies, says that unemployment is a “really big concern”. She says that while people are talking about it from village to village, it is not a sign of anti-incumbency. “A lot of them say Modi should focus on this [employment] in his third term.”
On the temporary bail of AAP chief Arvind Kejriwal and his speech about Prime Minister Narendra Modi retiring before turning 75, Anand says, “It is a ploy to confuse voters.”
This and a whole lot more. Tune in!
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Timecodes
00: 05:25 - Headlines
00: 14:21 - Political advertising
00:59:32 - Santosh recommendation
01:10:33 - Amethi-Rae Bareli elections, Kejriwal’s interim bail
01:33:24 - Anurag recommendation
01:34:23 - Letters
02:05:10 - Panel recommendations
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Produced and recorded by Aryan Mahtta, edited by Hassan Bilal and Umrav Singh.
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