As GameStop Turns
Motley Fool Money
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Shifting Strategies in Super Bowl Advertising
This chapter examines Budweiser's surprising decision to forgo Super Bowl advertising after 37 years and the impact of economic factors on brand strategies. It also highlights the emergence of first-time advertisers and the evolving landscape of inclusivity in advertising, emphasizing the importance of genuine representation. The discussion reflects on the unique opportunity of the Super Bowl for branding, consumer behavior shifts due to the pandemic, and the cultural significance of advertisements during this major event.
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