I think one consequence of the rise of variance amplifying institutions is that taking more risk is actually strongly encouraged. So, you know, almost in every walk of life, what we see today is the, is the almost anomalous behavior, the extreme behavior. This reminds me of an example I saw recently where, so on YouTube and TikTok, you have some great educators who have mental health challenges,. But then you also have this group of people with mental health challenges who display their mental health challenges. And so they're not like educating you about it. They're actually just acting in totally bizarre seeming ways That lead to getting a lot of attention and actually help them build their brand. Right

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