PULL (Project-Unavoidable-Looking for options-encountering Limitation) is the key concept that founders need to understand to sell and find PMF.
Rob has refreshed his definitions and this conversation dives into topics like:
- Defining PULL (when customers "rip a product out of your hands")
- How to use PULL in sales calls
- SUPER common misconceptions about customer demand (e.g., desire for a product, pain points)
- Understanding customers' to-do list...and a bunch more stuff.
Post: The PULL framework, in detail
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