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The Power of Social Media
There's a network effect that input creates, but I would go on to argue that all of these platforms largely are passive consumption platforms. What makes platforms really powerful is when he made that statement. So you've got to create. And if you look at that creator to consumer ratio, that's where we found, at least from data, time spent in China on short video is two and a half hours at being average time spent. Can you give 5% of the users great content? It's again very interesting. Is there a divide you can come up with saying middle class 20 to 25 year olds spend X time whereas another class of society spends Y time?