IKEA
Acquired
00:00
The IKEA Identity: Retailer or Brand?
This chapter analyzes IKEA's dual identity as both a retailer and a vertically integrated brand, drawing comparisons to other successful companies like Costco and Apple. It discusses IKEA's unique corporate structure, financial strategies, and operational practices that prioritize low margins, high volume, and customer experience. The conversation also highlights IKEA's innovative supply chain and inventory management, illustrating how these elements contribute to its distinct market positioning.
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